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Some of the things Sir Bradley Wiggins might say to Andrew Marr about Grand Tour TUEs
Some of the things Sir Bradley Wiggins might say to Andrew Marr about Grand Tour TUEs
I could have misjudged XIX Management’s strategy on this, but their game now is re-positioning Wiggins as a mainstream “inspirational” lifestyle brand. That’s why they’ve chosen Marr and not a sports outlet or journalist. So here’s some things that seem to me obvious lines that you’ll hear in the interview (which is a pre-record anyway): They were within a strict framework that all agencies…
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Monthly Archives: January 2011
On doping and other matters, some articles you should read
The latest edition of Procycling has turned up, cover is “The inside story behind the creation of” Team Laypreacher-Trunk, not a single mention of women’s professional cycling again. So here’s some articles that I’ve been reading that you should read. … Continue reading
Cycling BASIC
10 INPUT left pedal 20 INPUT right pedal RUN 10 UPDATE 01/02/2011 My friend Stephen suggests: 10 INPUT LeftPedal 20 INPUT RightPedal 30 GOTO 10 RUN or 10 REPEAT 20 INPUT LeftPedal 30 INPUT RightPedal 40 UNTIL FALSE
The most amazing goodie bag of Liquigas kit arrived today
My friend Perry is one lucky man: His day job is playing guitar in Pendulum which means he gets to rock it on a regular basis. It also means he has plenty of time to ride his bikes (he has … Continue reading
Analysing the Sports Illustrated Case Against Lance Armstrong
It’s been much anticipated as the article to illuminate the key themes of the third act of the life of Lance Armstrong. As the crescendo builds and the fat lady draws a deep breath, I’m going to pick out what … Continue reading
Posted in Doping, Lance Armstrong
Tagged allegations, Doping, Jeff Novitsky, Lance Armstrong, Sports Illustrated, Yaroslave Popovych
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Victoria Pendleton and Nicole Cooke broaden their appeal
Victoria Pendleton is the face of Hovis, the breadmakers with a long association with cycling. They were the original sponsor of Freewheel which has now morphed into Skyride and their 1970s campaign featuring a baker’s boy and his bike is … Continue reading
Posted in Video, Women
Tagged advertising, Baxi Boilers, Hovis, Nicole Cooke, Quickstep, Tom Boonen, Victoria Pendleton, video, youtube
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Did no one tell Team Radioshack about the 2011 kit rules?
Whispering Pines on Wheels, AKA Team Lance, AKA The Shack, AKA Grave Avoiders CC, AKA The Rolling Bones. Team Radioshack, previously owners of one of 2010’s ugliest kits, now owners of a refreshed, newly-curated kit for 2011. Looks like they … Continue reading
Posted in Professional, Video
Tagged 2011, Jersey, Johan Bruyneel, kit, Lance Armstrong, Liquigas-Cannondale, professional, Team Radioshack, Ted King, youtube
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Trek get driven for Team Leopard-Trek
In the last decade, Trek have been pretty good at backing Tour de France winners. The likelihood is that the three million euro they’ve put on the name Andy/Frank Schleck and Team Leopard-Trek will ensure that they continue to do … Continue reading
The 2011 Men’s professional peloton as seen from above
Black seems to be the colour of choice this season: Lazy, unimaginative, corporate, dull. So (with apologies for my own lazy murdering of the flipflopflyin’ style) here’s what those helicopter shots of the Tour will look like this year. I’ve … Continue reading
HTC and Specialized show how to do team branding well
Their 2011 kit may be unspeakably bland – black shorts do not a “retro-inspired” kit make – but the HTC-Highroad team and the riders aren’t. They swear, they laugh, they are funny. The are not robots who just ride bikes. … Continue reading
Posted in Professional, Road Racing, Video, Women
Tagged Emilia Fahlin, Mark Cavendish, professional, Specialized, Team HTC-High Road, video, women, youtube
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