Category Archives: Women

Victoria Pendleton and Nicole Cooke broaden their appeal

Posted on 17 January 2011 by Alex Murray

Victoria Pendleton is the face of Hovis, the breadmakers with a long association with cycling. They were the original sponsor of Freewheel which has now morphed into Skyride and their 1970s campaign featuring a baker’s boy and his bike is … Continue reading →

Posted in Video, Women | Tagged , , , , , , , , | 1 Comment

HTC and Specialized show how to do team branding well

Posted on 4 January 2011 by Alex Murray

Their 2011 kit may be unspeakably bland – black shorts do not a “retro-inspired” kit make – but the HTC-Highroad team and the riders aren’t. They swear, they laugh, they are funny. The are not robots who just ride bikes. … Continue reading →

Posted in Professional, Road Racing, Video, Women | Tagged , , , , , , , | 1 Comment

How do you help your mum buy a bike?

Posted on 5 September 2010 by Alex Murray

My mum wants to get a bike and she wants me to help her find one. Now that’s a lot more challenging than most requests I get for help with finding a bike. Seriously struggling to come up with a … Continue reading →

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My Rapha Spring/Summer 2010 wishlist

Posted on 12 February 2010 by Alex Murray

The big headline is Rapha for Women at last! Obviously my first response is to make a list of the things I want. The lightweight jersey in light blue would be nice if I’m doing the Etape this year (of … Continue reading →

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If Team Sky is about inspiring participation, why no women?

Posted on 4 January 2010 by Alex Murray

Dave Brailsford in a BBC interview says that the Team Sky project is all about inspiring participation. But I keep on coming back to the same question I asked back at the Worlds in September: where are the women? It’s … Continue reading →

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Predictions for professional cycling in 2010: the bad news

Posted on 22 December 2009 by Alex Murray

Of the top 20 riders in the UCI rankings, at least one will not start the Tour de France in July for reasons other than injury I was going to go with top 10 at the Tour de France 2009 … Continue reading →

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Does sexism in cycling still exist?

Posted on 29 September 2009 by Alex Murray

Last week, during the World Championships, Sky News ran the news package below, about the Call For Sexual Equality In Sport, based on the news that the UCI is to insist on parity between men’s and women’s events at London … Continue reading →

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Fashionable gear: adidas by Stella McCartney does cycling

Posted on 21 September 2009 by Alex Murray

Featured in her latest collection of adidas by Stella McCartney, due to hit stores in spring/summer 2010, is cycling gear. Notes to other cycling clothing retailers This is how you make cycling attractive to women. Well-cut, attractive clothing that isn’t … Continue reading →

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The best cycling writers at the Giro

Posted on 19 May 2009 by Alex Murray

If you’re following the Giro D’Italia then in my opinion there really is one writer who you have to read: Juliet Macur of The New York Times. In our house she’s the first report we read when looking for perspective … Continue reading →

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Women’s race at Smithfield Nocturne 2009

Posted on 30 April 2009 by Alex Murray

A women’s race has been one of the big missing components from the Smithfield Nocturne‘s first two editions. But in 2009 that is set to change with the announcement of the Women’s Elite Criterium in the programme. Having recently started … Continue reading →

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