<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd"
xmlns:rawvoice="http://www.rawvoice.com/rawvoiceRssModule/"
	>
<channel>
	<title>Comments for Chasing Wheels cycling blog</title>
	<atom:link href="http://www.chasingwheels.com/comments/feed" rel="self" type="application/rss+xml" />
	<link>http://www.chasingwheels.com</link>
	<description>The journal of Alex Murray, one of Britain&#039;s least competitive cyclists</description>
	<lastBuildDate>Tue, 17 Jan 2012 12:50:00 +0000</lastBuildDate>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
	<item>
		<title>Comment on Presenting Radish Hack Nissen Hut and other follies by Alwaysriding.co.uk</title>
		<link>http://www.chasingwheels.com/road-racing/professional-road-racing/presenting-radish-hack-nissen-hut-and-other-follies#comment-126</link>
		<dc:creator>Alwaysriding.co.uk</dc:creator>
		<pubDate>Tue, 17 Jan 2012 12:50:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chasingwheels.com/?p=1687#comment-126</guid>
		<description>I agree the Radioshack marriage is a bit of a mash-up, but with the current dearth of sponsors (i.e., HTC + Geox get golden results, but still do not continue), I think teams are realising that they have to become more professional in how they present themselves, or at least market cycling on a level footing with other sports to attract attention, and to repay sponsor investment with coverage. 

Cycling is still regarded as a niche sport, but it can&#039;t exist in a bubble. It&#039;s tough out there, and any moves to keep sponsors or to market the sport outside of its existing fan base can&#039;t be a bad thing if it means we can all enjoy cycling into another season. </description>
		<content:encoded><![CDATA[<p>I agree the Radioshack marriage is a bit of a mash-up, but with the current dearth of sponsors (i.e., HTC + Geox get golden results, but still do not continue), I think teams are realising that they have to become more professional in how they present themselves, or at least market cycling on a level footing with other sports to attract attention, and to repay sponsor investment with coverage. </p>
<p>Cycling is still regarded as a niche sport, but it can&#8217;t exist in a bubble. It&#8217;s tough out there, and any moves to keep sponsors or to market the sport outside of its existing fan base can&#8217;t be a bad thing if it means we can all enjoy cycling into another season. </p>
]]></content:encoded>
	</item>
	<item>
		<title>Comment on My Pegoretti Marcelo: The Thin White Duke by Glendsouza1</title>
		<link>http://www.chasingwheels.com/bikes/my-pegoretti-marcelo-the-thin-white-duke#comment-125</link>
		<dc:creator>Glendsouza1</dc:creator>
		<pubDate>Fri, 25 Nov 2011 11:02:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chasingwheels.com/?p=1600#comment-125</guid>
		<description>Thanks Alex, great info</description>
		<content:encoded><![CDATA[<p>Thanks Alex, great info</p>
]]></content:encoded>
	</item>
	<item>
		<title>Comment on My Pegoretti Marcelo: The Thin White Duke by Alex Murray</title>
		<link>http://www.chasingwheels.com/bikes/my-pegoretti-marcelo-the-thin-white-duke#comment-124</link>
		<dc:creator>Alex Murray</dc:creator>
		<pubDate>Thu, 10 Nov 2011 12:02:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chasingwheels.com/?p=1600#comment-124</guid>
		<description>Hi Glen, I&#039;m 5ft 6 inches or so (171cm), My inseam is about 29-30 inches (73-76cm) and on that frame my height from centre bottom bracket to top saddle is 69-70cm (depending on which shoes I&#039;m using). I&#039;m averagely flexible, in that I can touch my toes when warmed up but not get my palms flat on the floor. 

I&#039;ve got 40mm of spacers under the stem and the stem is a -6 degree, 120mm one from Velo Orange.Hope that info helps.</description>
		<content:encoded><![CDATA[<p>Hi Glen, I&#8217;m 5ft 6 inches or so (171cm), My inseam is about 29-30 inches (73-76cm) and on that frame my height from centre bottom bracket to top saddle is 69-70cm (depending on which shoes I&#8217;m using). I&#8217;m averagely flexible, in that I can touch my toes when warmed up but not get my palms flat on the floor. </p>
<p>I&#8217;ve got 40mm of spacers under the stem and the stem is a -6 degree, 120mm one from Velo Orange.Hope that info helps.</p>
]]></content:encoded>
	</item>
	<item>
		<title>Comment on My Pegoretti Marcelo: The Thin White Duke by Glen</title>
		<link>http://www.chasingwheels.com/bikes/my-pegoretti-marcelo-the-thin-white-duke#comment-123</link>
		<dc:creator>Glen</dc:creator>
		<pubDate>Thu, 10 Nov 2011 11:51:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chasingwheels.com/?p=1600#comment-123</guid>
		<description>Hi  - lovely bike, hope you don&#039;t mind but how tall are you?  52cm stock should be the right size for me but would be intersted to here from someone who actually has one?Thanks, Glen</description>
		<content:encoded><![CDATA[<p>Hi  &#8211; lovely bike, hope you don&#8217;t mind but how tall are you?  52cm stock should be the right size for me but would be intersted to here from someone who actually has one?Thanks, Glen</p>
]]></content:encoded>
	</item>
	<item>
		<title>Comment on My Pegoretti Marcelo: The Thin White Duke by Glendsouza1</title>
		<link>http://www.chasingwheels.com/bikes/my-pegoretti-marcelo-the-thin-white-duke#comment-122</link>
		<dc:creator>Glendsouza1</dc:creator>
		<pubDate>Thu, 10 Nov 2011 11:50:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chasingwheels.com/?p=1600#comment-122</guid>
		<description>Hi  - lovely bike, hope you don&#039;t mind but how tall are you?  52cm stock should be the right size for me but would be intersted to here from someone who actually has one?
Thanks, Glen
</description>
		<content:encoded><![CDATA[<p>Hi  &#8211; lovely bike, hope you don&#8217;t mind but how tall are you?  52cm stock should be the right size for me but would be intersted to here from someone who actually has one?<br />
Thanks, Glen</p>
]]></content:encoded>
	</item>
	<item>
		<title>Comment on My Pegoretti Marcelo: The Thin White Duke by Guy Collier</title>
		<link>http://www.chasingwheels.com/bikes/my-pegoretti-marcelo-the-thin-white-duke#comment-121</link>
		<dc:creator>Guy Collier</dc:creator>
		<pubDate>Wed, 02 Nov 2011 16:23:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chasingwheels.com/?p=1600#comment-121</guid>
		<description>This is just gorgeous. A proper, proper bike.</description>
		<content:encoded><![CDATA[<p>This is just gorgeous. A proper, proper bike.</p>
]]></content:encoded>
	</item>
	<item>
		<title>Comment on My Pegoretti Marcelo: The Thin White Duke by Alex Murray</title>
		<link>http://www.chasingwheels.com/bikes/my-pegoretti-marcelo-the-thin-white-duke#comment-120</link>
		<dc:creator>Alex Murray</dc:creator>
		<pubDate>Wed, 05 Oct 2011 16:25:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chasingwheels.com/?p=1600#comment-120</guid>
		<description>Yes, would have liked to have had classic chrome/alu look throughout, like Athena, but as all other bikes are SRAM, made sense. And I&#039;d acquired a parts bin that is almost entirely SRAM. Lucky to have some old Rival in silver from my old cross bike as I hate the plain black ones they do now. Athena is lovely but I love SRAM.</description>
		<content:encoded><![CDATA[<p>Yes, would have liked to have had classic chrome/alu look throughout, like Athena, but as all other bikes are SRAM, made sense. And I&#8217;d acquired a parts bin that is almost entirely SRAM. Lucky to have some old Rival in silver from my old cross bike as I hate the plain black ones they do now. Athena is lovely but I love SRAM.</p>
]]></content:encoded>
	</item>
	<item>
		<title>Comment on My Pegoretti Marcelo: The Thin White Duke by Steff</title>
		<link>http://www.chasingwheels.com/bikes/my-pegoretti-marcelo-the-thin-white-duke#comment-119</link>
		<dc:creator>Steff</dc:creator>
		<pubDate>Wed, 05 Oct 2011 15:33:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chasingwheels.com/?p=1600#comment-119</guid>
		<description>Bravo! Properly gorgeous. I&#039;d have put Athena on it, obv, but otherwise perfect.</description>
		<content:encoded><![CDATA[<p>Bravo! Properly gorgeous. I&#8217;d have put Athena on it, obv, but otherwise perfect.</p>
]]></content:encoded>
	</item>
	<item>
		<title>Comment on Team Bee short sleeve jersey design v0.1 by Bruberger</title>
		<link>http://www.chasingwheels.com/clothing/team-bee-short-sleeve-jersey-design-v01#comment-118</link>
		<dc:creator>Bruberger</dc:creator>
		<pubDate>Mon, 08 Aug 2011 03:09:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chasingwheels.com/uncategorized/team-bee-short-sleeve-jersey-design-v01#comment-118</guid>
		<description>I&#039;m interested in the Bee Jersey.</description>
		<content:encoded><![CDATA[<p>I&#8217;m interested in the Bee Jersey.</p>
]]></content:encoded>
	</item>
	<item>
		<title>Comment on The absurd and depressing end of High Road Sports by Alex Murray</title>
		<link>http://www.chasingwheels.com/road-racing/professional-road-racing/the-absurd-and-depressing-end-of-high-road-sports#comment-117</link>
		<dc:creator>Alex Murray</dc:creator>
		<pubDate>Fri, 05 Aug 2011 10:14:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chasingwheels.com/?p=1558#comment-117</guid>
		<description>Yes, Europcar are a pan-European brand but when you look at their investment in the team, it&#039;s very much a single market sponsorship in my opinion: Smallish budget, focus on a &quot;French&quot; team (in terms of riders and staff), Pro Continental licence with no guarantee of appearing in markets outside of France. 

The late stage at which they came to the table also suggests it&#039;s not as much of a broad strategy as an opportunity to see what ROI they&#039;d get for ultimately not very much and J-R Bernardeau being able to guarantee them a Tour ride.Their investment in the Tour de France/ASO as a partner is a more pan-European/globalised effort, but I see them as two separate things. 

I don&#039;t think the marketing team had any grand plan to get the level of exposure they have across all markets.</description>
		<content:encoded><![CDATA[<p>Yes, Europcar are a pan-European brand but when you look at their investment in the team, it&#8217;s very much a single market sponsorship in my opinion: Smallish budget, focus on a &#8220;French&#8221; team (in terms of riders and staff), Pro Continental licence with no guarantee of appearing in markets outside of France. </p>
<p>The late stage at which they came to the table also suggests it&#8217;s not as much of a broad strategy as an opportunity to see what ROI they&#8217;d get for ultimately not very much and J-R Bernardeau being able to guarantee them a Tour ride.Their investment in the Tour de France/ASO as a partner is a more pan-European/globalised effort, but I see them as two separate things. </p>
<p>I don&#8217;t think the marketing team had any grand plan to get the level of exposure they have across all markets.</p>
]]></content:encoded>
	</item>
</channel>
</rss>

