It’s in fashion

Hat tip to Quickrelease.tv for this one:

Watch skinny cyclist with dodgy shades

which is actually a story about fashion and cycling.

Topshop have picked up on cycling as one of this summer’s trends which is amazing for so many reasons. Here’s a few of the key ones:

  • Cycling as fashionable
  • The most dominant arbiter of taste in the high street switching on to cycling as something their target audience should enjoy
  • Women being encouraged to cycle (yes, everyone should but women are hugely under-represented on the roads for various reasons)
  • The message is that you don’t have to be a sweaty middle-aged man in ill-fitting lycra to enjoy riding a bike
  • Cycling is fun

OK seasonal trends come and go every six months or so but they leave a trace in the wardrobes and psyche of the nation’s shoppers. If it means that next summer there’s still a few more people who love their bikes, I’m happy.

Now all we need is for a big men’s retailer to get the message…

This entry was posted in Clothing, Fashion, Opinion and tagged , . Bookmark the permalink.
  • Steff

    As a sweaty middle-aged man in ill-fitting lycra I’m unsure where I stand on this.

  • Alex

    You should of course embrace it. More women on bikes = potentially more amusing incidents of men on full time trial rigs wearing serious expressions being speed past by women in skirts on a pashley much to their visible annoyance. And better scenery to follow.

  • Steff

    Good point. I shall buy a Pashley and something in a flower print at once. (I’d actually quite like a Guv’nor).