Hat tip to Quickrelease.tv for this one:
which is actually a story about fashion and cycling.
Topshop have picked up on cycling as one of this summer’s trends which is amazing for so many reasons. Here’s a few of the key ones:
- Cycling as fashionable
- The most dominant arbiter of taste in the high street switching on to cycling as something their target audience should enjoy
- Women being encouraged to cycle (yes, everyone should but women are hugely under-represented on the roads for various reasons)
- The message is that you don’t have to be a sweaty middle-aged man in ill-fitting lycra to enjoy riding a bike
- Cycling is fun
OK seasonal trends come and go every six months or so but they leave a trace in the wardrobes and psyche of the nation’s shoppers. If it means that next summer there’s still a few more people who love their bikes, I’m happy.
Now all we need is for a big men’s retailer to get the message…