Tag Archives: Team HTC-High Road

The absurd and depressing end of High Road Sports

(Team HTC-Highroad have thrown in the towel on finding a new sponsor, picture by Natalie on Flickr) Well the hyenas will be cackling this morning, but no one with an interest in the long-term sustainability of cycling as an elite … Continue reading

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Trek get driven for Team Leopard-Trek

In the last decade, Trek have been pretty good at backing Tour de France winners. The likelihood is that the three million euro they’ve put on the name Andy/Frank Schleck and Team Leopard-Trek will ensure that they continue to do … Continue reading

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HTC and Specialized show how to do team branding well

Their 2011 kit may be unspeakably bland – black shorts do not a “retro-inspired” kit make – but the HTC-Highroad team and the riders aren’t. They swear, they laugh, they are funny. The are not robots who just ride bikes. … Continue reading

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